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Data-Driven Marketing Tips and Resources

with Jeff Sauer

Hi I'm Jeff! I help marketers become well-rounded and indispensable by sharing free content on the 5 dimensions of data-driven marketing.

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Data Driven Marketing Tips
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[Data Driven] Zig when others zag

The Data Driven NewsletterHarnessing Data to Drive GrowthVolume 11.11.3November 17, 2023 Reading time: 5 minutes Hey Reader, Here’s this week’s marketing news roundup, including what’s happening for Black Friday (with a chance for you to guess what our offer is… or be an early bird who gets the offer first). 🎄🎃 Christmas Decorations Before Halloween?! Have you noticed that the Christmas shopping season starts earlier and earlier every year? A few weeks ago, when I was out shopping for my...

5 months ago • 4 min read
Data Driven Marketing Tips

The Data Driven NewsletterHarnessing Data to Drive GrowthVolume 11.11.2November 10, 2023 Reading time: 5 minutes Hey Reader, Here's what’s happening around the marketing industry this week, including SEO, PPC, and new features for advertisers. 📌 Google Shares Five New Features to Safeguard Your Brand If you’re looking for better control over your ad placements and quantify the impact on reach and performance, Google now gives you a way to do that. These new features include simplified theme...

6 months ago • 3 min read
Data Driven Marketing Tips

The Data Driven NewsletterHarnessing Data to Drive GrowthVolume 11.11.1November 3, 2023 Reading time: 6 minutes Hey Reader, Executive action and more legislation are on the way for content creators and marketers. It’s almost a part-time job just to keep up with it all, isn’t it? 🚫 7 Reasons Small Businesses Get Fined For Violating User Privacy We’ve all seen the headlines where the largest companies like Meta or Equifax get hit with fines for violating new privacy laws. Some of these fines...

6 months ago • 4 min read
Data Driven Marketing Tips

The Data Driven NewsletterHarnessing Data to Drive GrowthVolume 11.10.4October 27, 2023 Reading time: 5 minutes Hey Reader, Each week, we deliver data-driven marketing insights and advice in this newsletter to help you make smarter business decisions. ✨ Can You Be Both Creative and Data-Driven? Being data-driven in marketing means you get insights from numbers and reports. But does that leave any room for creativity? You bet it does! Marketing is both an art and a science, so you need both...

6 months ago • 3 min read
Data Driven Marketing Tips

The Data Driven NewsletterHarnessing Data to Drive GrowthVolume 11.10.3October 20, 2023 Reading time: 5 minutes Hey Reader, AI is here to stay. But the real needle-moving question is: How do we use AI to get better results than without it? 🔥 75% of Marketers Are Already Using It or Actively Considering It Econsultancy's 'The Future of Marketing' report has some intriguing insights: 75% of marketers are either diving deep into the Generative AI pool or, at the very least, dipping their toes....

6 months ago • 3 min read
Data Driven Marketing Tips

The Data Driven NewsletterHarnessing Data to Drive GrowthVolume 11.10.2October 13, 2023 Reading time: 5 minutes Hey Reader, Privacy is a big topic these days, and it will only get bigger with a cookieless future looming ahead of us. 🟢 Are People Giving Us the Green Light to Use AI for Marketing? According to the Consumer Data Platform, 81% are open to personalized recommendations from AI, but just 58% find them somewhat accurate. This clearly shows room for improvement, and I’m confident that...

7 months ago • 2 min read
Data Driven Marketing Tips

The Data Driven NewsletterHarnessing Data to Drive GrowthVolume 11.10.1October 6, 2023 Reading time: 5 minutes Hey Reader, It’s that time of year! MeasureSummit is happening this month, and I’ll be there. You can get your free ticket below: 📌 MeasureSummit 2023: October 11-13 MeasureSummit 2023 is almost here, and I couldn't be more thrilled to be a part of it. My session will be on How to Get Freelance Clients in the World of Data and Analytics. Especially clients who respect your work and...

7 months ago • 3 min read
Data Driven Marketing Tips

The Data Driven NewsletterHarnessing Data to Drive GrowthVolume 11.9.5September 29, 2023 Reading time: 6 minutes Hey Reader, Here’s this week’s roundup of exciting news, including a replay of my webinar yesterday, an useful tip for making most out of Meta Ads, and answers to GA4 questions about Google Signals and Conversions. LinkedIn's New Revenue Attribution Report Shines Light on Dark Social Now you don’t have to explain “dark social” to your bosses or stakeholders anymore. At least with...

7 months ago • 4 min read
Data Driven Marketing Tips

The Data Driven NewsletterHarnessing Data to Drive GrowthVolume 11.9.4September 22, 2023 Reading time: 6 minutes Hey Reader, The dust is starting to settle from the GA4 migration, and we’re starting to clearly see what’s working and what’s not working for many of us. ⏲️ The Good, The Bad, and The Ugly of Google Analytics 4 We’re almost three months past the July 1 cutover. This didn’t turn out the way I expected it would go, and neither did a lot of GA4 experts. Even we could tell that there...

7 months ago • 3 min read
Data Driven Marketing Tips

The Data Driven NewsletterHarnessing Data to Drive GrowthVolume 11.9.3September 15, 2023 Reading time: 5 minutes Hey Reader, I caught this interesting announcement from Amazon and thought you might want to know, whether you are a self-publisher or one who reads a lot of marketing books. 📖 Amazon Self-publishers Must Declare AI-Generated Content Amazon just announced new rules saying that authors publishing through Kindle Direct to disclose if their books were written using AI. This comes...

7 months ago • 3 min read
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